
This is first time I’m doing post series. Yeah this is the first ever post series at Fazreen dot Com. These post series are about blogging – Blogging objective, how to have blogging success mindset and many more. I’ll discuss on how we can do with blogs and get rid of the old idea that a blog is simply a web log or a journal are little behind the curve. Enjoy reading the post.
Blogging is hot right now, It might even be called a buzz word. But it is also the wave of the future for internet marketing. Blog is a term that is actually a combination of two common words.
Those two common words are web and blog. They have been combined into the term blog which is short for web log.
Blogging is the result of the use of the new technology that collectively makes what is known today and Web 2.0. You’ll see the term “Web 2.0 websites” used frequently but what exactly does that term mean?
Back in the murky, dusty past of the internet (a few years ago) in 2000, there was a happening that is now referred to as the dot com bust. People who had a great deal of technical know-how built websites, promoted them and made millions on speculative ideas that were not founded in reality.
The internet was a one-way street. Those who had the technical know how to build websites posted what they wanted their readers to know and nothing more. The Internet was a relatively new thing and people bought into this one way communication but only for a short few years.
Fortunes were made and lost overnight. There are those who blame the dot com bust on nothing more than technological break through and it could be that they are right.
As technological advances started making building websites easier and easier, more and more people built websites and jumped on the internet marketing bandwagon.
They began sending out millions and millions of unsolicited marketing emails daily. These emails were known as SPAM.
Internet marketers were required to get permission from recipients before they could sent out marketing emails and many of the companies couldn’t survive the blog. Those who did began building opt-in lists.
Opt-in lists are a big part of all successful internet marketing operations that are alive and well today and that need for an opt-in list is not ever going to go away but it has been supplemented.
It has been supplemented by blogs. Now internet marketers who have blogs can give potential opt-in list members the one thing they all want…a voice.
Blogs are now discussed in the same breath and given equal weight among successful internet marketers as opt-in lists.
You can, of course, have one without the other but it is of far greater advantage to have both and a blog is one of the best ways available to build a long and impressive opt-in list.
People have been keeping journals of course for centuries but the internet version of journal keeping that we call blogging is far different. Rather than it being just the details of a personal life or the musings of a single person, blogging is more a source of shared information today.
Blogs are dedicated to specific topics. These topics are as varied as the people who have blogs. Let’s make up a fictional blog and see how it works.
The owner of this travel blog might post the detail of trips that they have taken, invites questions but those planning on making similar trips, and provide information about products and services for which they are affiliate marketers.
We all know that blog traffic is one of the keys that unlocks successful internet marketing. The secret of creating an outstanding amount of traffic to a blog websites is social bookmarking.
There are many social bookmarking sites on the internet. These sites are allow users to upload their favorites to lists where others can click on the links in those lists. Users are able to categorize their lists and create tags for each link within their lists.
Each time another user clicks on a link in a user’s list a back link is created. As the back links multiply, indexing is accelerated.
Many of those who have created very successful and profitable blogs make use of such Web 2.0 advancements as RSS feeds, podcast and webcasts to enhance and promote their blog.
Blog software is often part of web services but it can also be purchased separately at very low rates. When a blog is created by a user there are many choices that must be made.
The first and most obvious choice is the topic of the blog. For those who plan to monetize their blog, the choice topic is a very critical one.
In the next part I will continue on how to choose topic for a blog. Also, how difficult it is for newbies to choose topic compare to active internet marketers in a particular niche.
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Choosing a topic/niche depending on your passion and having the right mind set will spell the difference between success and failure. Plus not to forget, patience.
Yes, patience is everything. Don’t give up easily.
Congratulation for the first series on your blog Fazreen. I think this series will be like a thesis, with this post as the “background”
Thank you Isaac. Yeah I’m using a thesis theme now.